This life-sized building toy steers kids toward the arts and sciences

Originally designed to embellish London’s Summer Olympics back in 2012, BLOOM is an urban toy composed of pieces that interlock to produce chaotically exotic sculptures. The game seeks to inspire collaboration among its players to create ‘fuzzy BLOOM formations’ and cultivate a ‘gardening’ experience.

Designed by Croatian architect and curator Alisa Andrasek and Chilean architect, programmer and game designer Jose Sanchez, the BLOOM team wants to spark your imagination by building surreal, one-of-a-kind arrangements.

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