Brands with cultural ties to the sport will achieve the most during Super Bowl 50

This weekend’s Super Bowl is the most important date in the calendar for ambitious brands with eye-popping television advertising budgets. This year, they’ll battle it out to exceed the 2015 successes of Bud Light’s #UpForWhatever and Doritos’s #CrashtheSuperBowl.

Those ads, along with hijacking efforts by non-advertisers – such as Volvo’s socially-led campaign, The Greatest Interception Ever – contributed significantly to the record-breaking 28.4m tweets about Super Bowl XLIX in 2015. That’s a staggering number of conversations. So brands that get their social media strategies right have the potential to reach a huge, engaged global audience.

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