Better Brews Come Delivered By Data Analytics

Better Brews Come Delivered By Data Analytics
Food & Beverage

Cognitive and social context was the launchpad for these algorithmically alcoholic beverages

Rob Kleiman
  • 10 february 2016

Using sophisticated data science, IBM and Havas helia created a beer that tastes of joy and optimism. How you may ask? They used a tool called Watson Personality Insights, which analyzes language to produce a personality profile. The technology uses linguistic analysis to find meaning words. In linguistics, semantic analysis is the process of taking syntactic structures and relating them to each other.

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