Better Brews Come Delivered By Data Analytics
Cognitive and social context was the launchpad for these algorithmically alcoholic beverages
Using sophisticated data science, IBM and Havas helia created a beer that tastes of joy and optimism. How you may ask? They used a tool called Watson Personality Insights, which analyzes language to produce a personality profile. The technology uses linguistic analysis to find meaning words. In linguistics, semantic analysis is the process of taking syntactic structures and relating them to each other.
First, the team observed the sentiment and the emotions found in the social media shared on and around New Year’s eve by running a data set of New Year’s related messages and shares on social media and matched them with a wide range of emotional states. The partners leveraged this powerful tool to extract cognitive and social characteristics from input text such as email, SMS, tweets, forum posts, and more. Through their analysis, the team found that the top most shared emotions were love, joy, harmony, cheerfulness, optimism, resolution and excitement.