5 Steps to Building a Digital Store Consumers Will Flock To

5 Steps to Building a Digital Store Consumers Will Flock To
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Few have outlined how to create a strategy for digitally integrated retail stores

Macala Wright
  • 29 february 2016

For 2016, the NRF trade show floor was full of the latest retail tech. From the fantastic Pepper robot, who told me that a dress flattered my hips more so than jeans and a T-shirt, to advanced Scanalytics sensors used to monitor store traffic; from in-store social integrations with Olapic to Salesforce-powered TOMS pop-ups, the potential of what will be the stores of the future were found throughout the halls of Javits Center.

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