5 Steps to Building a Digital Store Consumers Will Flock To
Few have outlined how to create a strategy for digitally integrated retail stores
For 2016, the NRF trade show floor was full of the latest retail tech. From the fantastic Pepper robot, who told me that a dress flattered my hips more so than jeans and a T-shirt, to advanced Scanalytics sensors used to monitor store traffic; from in-store social integrations with Olapic to Salesforce-powered TOMS pop-ups, the potential of what will be the stores of the future were found throughout the halls of Javits Center.
In all my discovery and awe, there was one key thing missing, however: the playbook on how to actually approach the design and build of a digital store of the future.