Why Burger King Took Out a Full-Page Cover Ad

Why Burger King Took Out a Full-Page Cover Ad

There's a whopper-sized reason the fast food chain is using major print advertising

Emma Hutchings
  • 24 february 2016

Burger King has taken out full-page ads on the cover of multiple newspapers this week to promote a permanent addition to its menu.

This is the first time in a long while that the chain has used print marketing in such a major way. It made the decision to prominently advertise on covers to spread the word about one of its biggest launches in recent history: Grilled Dogs.

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