Why Burger King Took Out a Full-Page Cover Ad
There's a whopper-sized reason the fast food chain is using major print advertising
Burger King has taken out full-page ads on the cover of multiple newspapers this week to promote a permanent addition to its menu.
This is the first time in a long while that the chain has used print marketing in such a major way. It made the decision to prominently advertise on covers to spread the word about one of its biggest launches in recent history: Grilled Dogs.
The latest addition to Burger King's lineup launched at participating restaurants nationwide on February 23. With Grilled Dogs they have brought the signature flame-grilling technique they've been perfecting for over 60 years to hot dogs. Grilled Dogs are made with 100% beef and flame-grilled on the same grill where the Whopper sandwich is made. They're available in Classic Grilled Dog and Chili Cheese Grilled Dog versions, which are sold separately or as part of a combo meal.