In Brief

Sarcasm reigns with this sassy health-tracking app

Enough with the encouraging, inspirational approach to exercising: CAKEWALK wants to annoy users into meeting their health goals.

When users open the app, a thick slice of cake with a single birthday candle walks over on two thin legs. Its face is two turned down eyes with a thin line for a mouth (an eternally disapproving facial expression).

This quirky character encourages users with phrases like “Nice going. You’ve done nothing today” and “I bet you can’t walk 300 steps in five minutes,” paired with food emojis like a donut and a hamburger.

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