The Value of Uniting Compatible Consumers

The Value of Uniting Compatible Consumers
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Does liking the same product make two people compatible?

Rob Kleiman
  • 2 february 2016

It only took one weekend for web developer Jari Zwarts to invent Checkly, a now defunct website that once let you connect with other people solely based on your subreddit interests. In case you need some clarification, a subreddit is any topical thread found on its parent aggregator, social platform Reddit. All entries on the site are organized into areas of interest called “subreddits.” There are multiple default subreddits dealing with mainstream topics such as news, books, television, and music. And it’s by checking against these self-selected user preferences that Checkly once worked its magic.

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