How Squarespace Pulled Off a Live, Improvised Super Bowl Ad
A behind-the-scenes look at how that Key and Peele four-hour improv came to be
As the Chief Creative Officer of Squarespace, David Lee leads the company’s creative team, whose work encapsulates all brand creative, brand design and product design efforts for the company.
Since joining Squarespace in 2013, Lee has masterminded two Super Bowl commercials, including 2015’s Dreaming With Jeff campaign, featuring Jeff Bridges.
Most recently, Squarespace recruited the comedic powers of duo Key and Peele for an ad campaign that’s bold in execution but perhaps a bit lacking in details, given that its protagonists didn’t have the rights to directly provide live commentary on Super Bowl 50. Trademark limits forced them to to creatively skirt around team names and on-screen happenings. It was a highly popular affair, and an ambitious execution in the spirit of Squarespace’s broader You Should mantra.