Learn outside the lines: Chemistry lessons have never been so colorful

They say that learning is contextual. Etsy store Que Interesante is selling a set of crayons that have chemistry labels to go with color names to help kids learn the periodic table. The thinking here is that while children, or adults, are coloring, they also get exposed to the names of chemicals that make those colors.

Using the ‘flame test’, where elements are tracked based on the hue of the flame produced, each element gets matched to a crayon color. For example, Titanium produced a purple blaze, while Ruby emitted a ruby color.It is clever for the Etsy vendor to do this. The concept behind it, the vendor writes:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in