In Brief

A movie about immersive technology demanded a poster-in-motion

Cue gravelly bass voiceover: “In a world where we can no longer be satisfied with static movie posters…”

Sci-fi satire Creative Control, from Magnolia Studios, follows a stressed-out New York advertising executive as he grapples with the dawn of immersive technology. This alt-reality’s version of Google Glass, “Augmenta,” proceeds to make his life complicated in real, human ways.

In conjunction with the film’s release, Magnolia Pictures created the above poster-in-motion.

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