Drones Are Saving the California Wine Industry

Drones Are Saving the California Wine Industry

West coast winemakers get creative in how they grow water-intensive crops

Macala Wright
  • 4 february 2016

Amidst one of the worst droughts in California history, winemakers are getting creative in the way they grow water intensive crops in order to maintain production, profit and drinking demand.

How Winemakers Can Use Drones

Instead of fearing California’s water crisis, winemaker Hahn Vineyards has decided to worth around the drought and outsmart the El Nino winter rains with the use of drones. The use of drones in agriculture is going become on the largest conversations of this year as the effects of climate change are yielding multiple challenges in the production of crops everywhere. The California winery is working with PrecisionHawk and Verizon to monitor its vineyards using data gathered by drones.

How Drones Measure Grapevine Growth

Five-pound unmanned ag-drones fly above the grapevines, collecting information about the crop’s canopy growth. Drops then transmit multispectral images to determine the crops overall density from sensors installed on the ground by Verizon. These Intel sensors measure temperature and humidity, which communicate or “talk” through a transceiver. Based on that data, soil moisture monitors can measure water volume at different soil depths.


That information helps flow meters gauge the amount of water to apply. Sensors in the field are also connected to a gateway housed in a “weather station” to measure wind speed/direction, humidity, rainfall and photosynthetic radiation from the sun’s rays. Using specialized software, farmers can then synthesize the crop data and receive recommendations on how to adjust their practices to improve the grape harvest. “All of that data goes into the platform, which runs it against our analytics engine, which looks for patterns and anomalies to make recommendations,” says Mark Bartolomeo, who leads Verizon’s IoT Connected Solutions division.

“The idea is, if you’re the farmer, it shows exactly what you should do.”

In November, Hahn volunteered a patch of its vineyard to test the monitoring concept. Verizon worked in tandem with Hahn to install its Internet of Things (IoT) AgTech sensors to increase the precision and better understand the irrigation needs of each block of grapevines.

Screen Shot 2016-02-04 at 2.32.37 PM

“If you look at crop farming over thousands of years, people have tried to understand what makes the best grapes,” says Ashok Srivastava, Chief Data Scientist at Verizon. “The IoT platform we’re building allows us to understand data and information at multiple scales.” Srivastava feels that data enables farmers to continue what they do best: grow food for the massages.

Creating Crop Production Efficiency

maxresdefault (1)

Overall, Verizon thinks its solution will increase yield by 10 percent and decrease spraying and water by 30 percent. For farmers, that’s a considerable amount of revenue when these two factors are combined.

“We are bush to barrel. We’re getting a clearer picture of what’s going on at the vineyard,” says Andy Mitchell, Hahn’s director of viticulture.  “As we progress, we will be able to really fine tune what we’re looking for.”

Being able to conserve water and add precision to resources like energy, prevent crop disease and lower operating costs, ultimately results in increased and predictable crop yields. If other vineyards can leverage this method, then it’s one more positive step in developing scalable, more sustainable farming practices. Wine is an expensive crop to grow, but it can also be one of the most profitable; a smart production system such as this can be a game change to those who can afford it.

Verizon Offers Open API for Agricultural Developers


A successful IoT ag-system such as the one piloted above could be a gamer changer in maintaining food in today’s world as many people worry about food scarcity and the threat of climate change. With the launch of the platform, Verizon has also placed an open call to developers, opening up its API for development and use, as one barrier to innovation is that developers of new IoT solutions have to go through multiple channels and cumbersome processes to access the tools they need to create and launch applications.

Verizon hopes to radically simplifying that process with ThingSpace, a new self-service web interface. ThingSpace allows users to manage their IoT environments and related data, end-to-end, from device to network to application. Developers can also build IoT solutions using Verizon’s extensive capabilities and innovation resources. As of today, all developers—even if they are not a Verizon customer—can code and test on the ThingSpace platform.

All Farmers Should Benefit From Data—But How?

PSFK hopes that platforms such as ThingSpace will help small farmers, as well as large ones. Hahn is a profitable winemaker; bigger business can afford drones and data modeling. Their increased production directly ties to the government subsidies they often receive. Smaller ones may not have the initial $12,000 investment to get started at a basic level. IoT use in agriculture should benefit all farmers.

precisionhawk drones

There a few use cases where small farmers get as much support though it’s proven that their methods are often less taxing on the environment though don’t necessarily fit modernization trends. No matter the size of a farm, a vineyard or production outlet, the use of smart technology on an even playing field will help us feed the world and hopefully ruin our natural resources a lot less sooner..


+Sustainable Farming

More in Food


How In-Step Engagements Are Altering Traditional Advertising Methods

In PSFK's Advertising Playbook, we explore how the limitations of conventional pop-up stores are leaving much to be desired by consumers

16 October 2017

Londoners Can Now Get Plant-Based Milks Delivered In Glass Bottles

Mylkman produces a range of nut 'mylks' and delivers them by bike in reusable glass bottles

13 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.