In Brief

Poncho and GE power the cheeky, cute forecasting app

With the recent launch of the Poncho iOS application, the weather forecast company announced that it will be partnering with General Electric’s Ecomagination to include information about energy conservation and clean energy based on a user’s local weather patterns.

With its cartoon design, Poncho’s tone is friendly, irreverent and informal. “Poncho has a sassy angle to it, but we are still talking about important topics,” says Deb Frodl, Global Executive Director, GE’s Ecomagination program. “This collaboration is a fun new approach to drive a conversation around business and resource efficiency with younger audiences who care deeply about these types of issues,” she wrote on the GE company blog.

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