Slip on a line of items infused with vitamin E

The future of fashion seems to suggest a fusion between style and technology. Many forward-thinking designs mix the aesthetic appeal of fashion with the practical uses of digital technology, sensors or electronics.But GUESS joins the fashion and tech conversation with something different: a collection of items that introduce technology in seamless way. No wires or sensors are required in the Jeancare collection.

As part of the Smart GUESS collection—which includes other items specially engineered with the perfect fit in mind—these items take the concept of comfort to the next level. The pieces are made with Slimtex technology; each item is infused with nutrients like gingko extract and vitamin E to hydrate your skin. The pieces also have a special lavender scent that gets “released with each wear,” according to the GUESS website.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)