Herschel Supply's First Trademarked Textile Stretches Its Brand Appeal
This accessories maker is expanding its identity with a high-tensile and luxurious fabric
Herschel Supply has released a reimagining of its identity as an accessory-maker. Featuring its first trademarked fabric, the ApexKnit, the new collection speaks to a sleeker future with sports luxe in mind, a vision the heritage label hasn’t explored before.
When one thinks of the label, ‘fashion-forward' isn’t usually the first thing that comes to mind. A Herschel bag is usually in a solid, utilitarian shade with sturdy leather straps. There is the occasional pops of brightness but the spacious silhouettes are about as far as you can go from futuristic. Through this aesthetic, the brand built a cult-like following and achieved an enviable identity amongst consumers.