Hilton Injects Some ‘Wow’ into the Midscale Hotel Market

Hilton Injects Some ‘Wow’ into the Midscale Hotel Market

The reinvigoration of the hotel industry through youthful offerings and lower prices

Charlie Stephens
  • 3 february 2016

Later this year, Hilton Worldwide will launch a new brand in the United States and Canada aimed at tapping into the midscale hotel market. But rather than sacrifice experience for affordability, Tru by Hilton will use minimal design and modern amenities as a way of satisfying both the minds and hearts of an important segment of travelers.

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