LEGO Takes On Cultural Perceptions with Wheelchair Figure

LEGO Takes On Cultural Perceptions with Wheelchair Figure
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This wheelchair-using character can help children understand diversity

Jennifer Passas
  • 2 february 2016

LEGO is set to launch its first mini-figure in a wheelchair, available for purchase this summer. Facing accusations for the lack of diversity in their figurines, the company’s response is a significant shift for the brand that previously resisted including individuals with disabilities in their collection. The mini-figure in a LEGO wheelchair was unveiled at Nuremberg and London toy fairs, featuring a beanie-wearing character alongside a helper dog.

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