LEGO Takes On Cultural Perceptions with Wheelchair Figure
This wheelchair-using character can help children understand diversity
LEGO is set to launch its first mini-figure in a wheelchair, available for purchase this summer. Facing accusations for the lack of diversity in their figurines, the company’s response is a significant shift for the brand that previously resisted including individuals with disabilities in their collection. The mini-figure in a LEGO wheelchair was unveiled at Nuremberg and London toy fairs, featuring a beanie-wearing character alongside a helper dog.
A campaign called #ToyLikeMe, which launched in 2015, lobbied for LEGO to include figures with disabilities in its sets and was able to gather over 20,000 signatures on a Change.org petition. #ToyLikeMe criticized Lego for excluding the estimated 150 million children with disabilities worldwide by failing to have a positive representation for them in their products.