Carnival attendees waded through crowds in search of a match made in social media heaven

The classic masquerade ball of the 15th century continues to inspire everything from fine art to bachelorette parties. Something about the added layer of mystery at a social event seems more exciting than your usual get-together. The idea of the masquerade ball recently got taken up a notch with a creative project by Brazil-based company Skol Beats. During the Rio Music Carnival earlier this month, the brand handed out around 5,000 masks equipped with Bluetooth technology.

In collaboration with MIT, the brand created the masks to connect strangers at the event. After being synced with the user’s Facebook profile, the mask would light up green or red to indicate whether two passersby were a match.

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