Lululemon’s Four-Mile Love Note to Marathon Runners
This apparel company offered LA Marathon runners encouragement along their route
On Valentine’s Day, dedicated runners and casual walkers took to the streets for the Los Angeles Marathon. Participants wove their way through a 26-mile course which started at Dodger Stadium and ended in Santa Monica. Along the way, some couples even renewed their vows or got married.
In keeping with the super sweet theme of the marathon, Lululemon Athletica Los Angeles teamed up with Do Art Foundation and BlacklistLA to create a four-mile-long love note to Angelenos.
As part the #LoveisRunisLove campaign, the organizations worked with street artist WRDSMTH. Known for his short and sweet sayings—often on the inspirational side—the artist creates black-and-white pieces across many parts of LA. For this project, he made pieces that would both appeal to marathon runners and also to passersby after the event ended.