Lululemon’s Four-Mile Love Note to Marathon Runners
This apparel company offered LA Marathon runners encouragement along their route
On Valentine’s Day, dedicated runners and casual walkers took to the streets for the Los Angeles Marathon. Participants wove their way through a 26-mile course which started at Dodger Stadium and ended in Santa Monica. Along the way, some couples even renewed their vows or got married.
As part the #LoveisRunisLove campaign, the organizations worked with street artist WRDSMTH. Known for his short and sweet sayings—often on the inspirational side—the artist creates black-and-white pieces across many parts of LA. For this project, he made pieces that would both appeal to marathon runners and also to passersby after the event ended.
At Mile 14 in West Hollywood, for example, runners zipped by the simple but helpful note: “Breathe.” In an Instagram post, WRDMSTH shared a photo of the piece with an encouraging message:
“Another encouraging WRD for everyone running in the @LAMarathon tomorrow . . . and for everyone figuratively running a race every day.”
Another message read: “You got this. You know you do.”
Similar to cheers from friends and family along the course, these installations act as small bits of motivation for runners to keep going. A multi-part love letter, the pieces merged WRDSMTH’s trademark style with the original concept put together by the organizations. The campaign also helped spark social media activity with #loveisrunlove that captured the people and sights of the well-known marathon.