Augmented reality transforms living rooms into luxury sporting boxes

A new concept video just unveiled by Microsoft explores what the cutting edge of football and augmented reality may bring. As it continues to develop and refine the technologies that power HoloLens, its AR headset for both developer and commercial clients, the company still needs to keep the hype alive. Microsoft needs to build out and cultivate its market for the product while its in development. In a spot promoting the device, Microsoft paints fans a picture of the future of live sporting events.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in