Talking With Loved Ones Shouldn't Just Be a Privilege for the Rich
Immigrant families get a free telecom service to stay in touch
PopTalk is a smartphone application created to bridge the connectivity gap between immigrants and their families. The free mobile application allows Android users (iOS to follow in March) to call or SMS any phone for free by simply renting their smartphone lock screens to sponsors, receiving credits daily after using their phone. Users can also use these credits to pay for their relatives' cellphone service and data.
The program was launched this month in the United States and Latin America as the test areas since these countries have the world's most expensive mobile rates and a limited number of companies offering services. There are 54 million Latinos living in the United States and are blessed with over $1.5 trillion in purchasing power. This, coupled with Latinos over indexing on international mobile communication and their propensity to be willing to view ads for free services, is a tangible value proposition for advertisers targeting this highly coveted audience.