Expect More Companies to Market Security and Peace of Mind

Expect More Companies to Market Security and Peace of Mind
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Microsoft censors its own ad campaigns to send a security-minded message

Rob Kleiman
  • 18 february 2016

Sophisticated security measures are definitely a point of competition, if not a necessity, for device makers. While most, if not all, companies build in security features, some explicitly tout them to would-be consumers as privacy and data security have become marquee points of interest. Many companies are finding ways to market their security-password-verification features of their smartphones and services in ways that meet consumers’ ballooning demand for everything ‘safety and security.’

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