Expect More Companies to Market Security and Peace of Mind
Microsoft censors its own ad campaigns to send a security-minded message
Sophisticated security measures are definitely a point of competition, if not a necessity, for device makers. While most, if not all, companies build in security features, some explicitly tout them to would-be consumers as privacy and data security have become marquee points of interest. Many companies are finding ways to market their security-password-verification features of their smartphones and services in ways that meet consumers' ballooning demand for everything ‘safety and security.'