In Brief

An intimate look at how the museum is using design to prove it's more than a peep show

Since 2002, New York’s Museum of Sex has been building a bold reputation in the city’s saturated museum landscape by using a startup mentality to introduce its concept without the benefits of a storied heritage or endowment to its name.

But after 13 years of focus on growing the institution, founder Dan Gluck and his team knew it was the right time to introduce a new visual identity that could challenge misconceptions of what a museum of sex is and communicate the depth and variety of its programming which views art, fashion, history, science and more, through the lens of sex.

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