Will VR be a slam dunk for NBA and Mountain Dew?

Mountain Dew will serve as the presenting sponsor of this year’s NBA All-Star Celebrity Game and as such, the brand plans to bring Virtual Reality to the Toronto during NBA All-Star 2016.

Here’s how Mountain Dew is modernizing the game by bringing in never-before-seen, culturally-relevant programs for game go-ers:

Court Vision: An Interactive Virtual Reality Art Experience

During All-Star Weekend, Mountain Dew and PepsiCo Creator will use Tilt Brush, Google’s virtual reality application, which lets users paint in three-dimensional space through VR and will use it to showcase emerging artists such as Noah Thorne, Bryan Tiege, Kyle Banuelos who will create basketball-themed 3D artwork. These will be color sketches and doodles created in the virtual context.

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