The NBA Offers Advertisers A Touch of Virtual Reality

The NBA Offers Advertisers A Touch of Virtual Reality
technology

Will VR be a slam dunk for NBA and Mountain Dew?

Rob Kleiman
  • 12 february 2016

Mountain Dew will serve as the presenting sponsor of this year’s NBA All-Star Celebrity Game and as such, the brand plans to bring Virtual Reality to the Toronto during NBA All-Star 2016.

Here’s how Mountain Dew is modernizing the game by bringing in never-before-seen, culturally-relevant programs for game go-ers:

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