The NBA Offers Advertisers A Touch of Virtual Reality
Will VR be a slam dunk for NBA and Mountain Dew?
Mountain Dew will serve as the presenting sponsor of this year’s NBA All-Star Celebrity Game and as such, the brand plans to bring Virtual Reality to the Toronto during NBA All-Star 2016.
Here’s how Mountain Dew is modernizing the game by bringing in never-before-seen, culturally-relevant programs for game go-ers:
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