PSFK's latest debrief uncovers the needs driving a new class of creatives
From our days as hunter gatherers, humans have maintained a desire to travel and explore new environments. “Nomadism is part of the human DNA,” says Nomad expert Jan Chipchase, and it is resurging as a viable lifestyle for a growing cross-generational tribe of educated, influential and affluent professionals.
PSFK’s Nomad Class Debrief examines the needs, behaviors and emerging trends of these untethered creatives, who maintain successful careers and personal lives as they adventure around the world. Brands looking to connect to this group of early adopters must first understand the necessities and desires that drive them to different corners of the globe.