Ford vehicles will soon come with an app for on-the-go pizza orders

Few things beat the feeling of opening the door to accept a hot, freshly made pizza. Thanks to technology, pizza lovers can now order their favorites with just a few clicks. New Ford cars will soon feature Touch Pizza, a Brazilian app that makes ordering pizza from a car easy.

The app uses voice command technology from SYNC, which currently lets drivers control music, make phone calls and use apps hands-free. The system works with both Android and iOS apps through Bluetooth or a USB cable.

Users can search by location before choosing their preferred pizza and a delivery location. A video promoting the service shows a driver casually ordering his pizza. A deliveryman hops on a scooter and meets the driver just as he arrives at his destination.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in