Events and artisanal food bring the soda giant into realm of immersive brand experiences

After years of sponsoring and promoting pop culture events, this spring Pepsi will finally be opening a venue of its own in New York City's Meatpacking district. It's called Kola House, and it's a restaurant, bar, lounge and event space that will serve up refreshments and social experiences, with the hopes of creating some memories for to-go.

Central to the theme of the Kola House will be the kola nut, the fruit that once gave cola its caffeinated boost. The nut will now inspire experimental drinks and plate pairings at the venue. Top-notch and chefs will create the dishes, and so far mixologist Alex Ott is on board as Kola House's resident cocktail curator.

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