Custom-fit technology can be a beautiful thing

Normal is a company built on a business model where each pair of its headphones are made-to-order accessories that serve as an extension of one’s DNA; these little earbuds are made to mold and fit the shape of your ear whose uniqueness borders on that of your fingerprint. So how does the company manage such a dedicated process?

Naturally, it all starts with ears: you download the Normal app, take a couple of pictures of your ears (you use a quarter for scale), and within 48 hours, the company will turn those photos into an optimized listening device that meets your color and sound preferences. All you have to do is choose a color scheme and the headwear gets customized for you. Customers can engage the brand throughout the entire manufacturing process at their New York retail store, a fully equipped factory with 3D printers, laser cutters, audio testing equipment, a paint booth and full assembly line.

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