An adult entertainment site is donating its video views for cetacean conservation efforts

Pornhub is freeing Willies for a good cause. The adult entertainment website announced the launch of their latest philanthropic project: Save the Whales.

To celebrate World Whale Day on February 13, for every 2,000 video views on the site through February 29, they’ve pledged to donate 1 cent to the Washington-based nonprofit whale protection organization Moclips Cetological Society.

Based on Pornhub’s average traffic rates, they’re on track to raise around $6,000 — more if word spreads about the fundraising effort. This isn’t Pornhub’s virgin voyage into do-gooding; the company’s philanthropic arm, Pornhub Cares, has supported the environment with “Give America Wood,” helped raise cancer awareness with “Save the Boobs” and “Save the Balls,” and most recently revealed a clothing line that supports domestic violence victims.

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