In Brief

PSFK Labs determines 15 key trends that will shape tomorrow’s creative businesses

Since PSFK’s inception, we have discovered and explored the most progressive ideas shaping design, retail, travel and beyond. 2015 alone was influential in its own right: a new wave of culture and technology in the future of innovation enabled people to express themselves in hyper-individualized ways, as well as interact with the world around them as a consumer interface.

In PSFK Labs’ research for The 2017 Forecast report, our team surveyed the global landscape of companies, services and experiences shaping tomorrow’s businesses. In looking back, we were able to look forward to determine the six strategies to help brands and innovators build into the future, from where to focus marketing initiatives to engaging customers with various senses to best practices to blend the physical and digital environments.

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