Mini-reads delivered through WhatsApp take five minutes to consume

Leitura de Bolso (or pocket reading) is a campaign designed to help you read daily, in five-minute installments through the WhatsApp app. You can get a dose of literature even while waiting in line at the supermarket.

The project was launched in November by two creatives from design agency Isobar Brasil. Pocket reading will deliver a free book excerpt every Wednesday, which can be read in five minutes or less. Readers can register to start receiving the bite-sized readings on the Leitura de Bolso website. Readings may also feature multimedia components, like music, videos or images. A different author is invited to participate in the project each season, with work by Brazillian writer Robert Klotz to launch the series.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in