What If Your Receipt Revealed Nutritional Info About Your Purchase?

What If Your Receipt Revealed Nutritional Info About Your Purchase?
Design & Architecture

To let shoppers see their diets, this concept tallies up and visualizes data

Emma Hutchings
  • 22 february 2016

Designer Hayden Peek has proposed a new concept for grocery receipts that visualize the nutritional data for the products you’ve just purchased. Making this resource a part of everyday life ensures busy people don’t need to spend any additional time and effort seeking it out. The simple method lets anybody quickly glance at their receipt to see how healthy their diet is.

The World Health Organization predicts that 74 percent of men and 64 percent of women in the U.K. will be overweight or obese by 2030. An initiative such as this could help shoppers become more aware of their diet choices and curb obesity.

Peek’s concept uses the familiar and easy to understand traffic light system already used on product packaging in the U.K. There are sections for calories, sugar, fat, saturated fat and salt, with each colored in either green, amber or red. These color-coded labels tell you at a glance if the food has low (green), medium (amber) or high (red) amounts.


Nutritional data for the entire shop is tallied up and printed onto the receipt. If there is a lot of red, it’s clear that the shopper’s food choices could be better, while green shows they are choosing healthy options. This simple graphic visualizes how healthy a person’s diet is and where there are any areas for improvement, prompting them to make some changes. Peek also has some ideas for taking his concept even further:

“The supermarket could facilitate these changes with a set of digital tools and resources that help customer’s choose a healthier diet. A particularly good tool would allow users to set their shopping budget and get healthy, personalised recommendations against it. Perhaps settling the debate on whether it’s possible to live healthily on a tight budget. Integrate these tools into existing loyalty schemes and online shops and a valuable relationship between store and customer would be created.”

Peek hopes that one of the major supermarkets in the U.K. such as Tesco, Asda or Sainsbury’s steps up and introduces a system like this to help combat the growing obesity problem in the U.K.

Hayden Peek

+Customer retention
+Design Update
+nutritional info

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