Retailers like Rebecca Minkoff are benefiting more from supply chain agility

Today, consumers are more informed, empowered and demanding. As the line between the physical and digital worlds blurs, brands must differentiate themselves to drive customer loyalty. That means delighting customers beyond expectation while getting them the goods they want to purchase quickly.

With all the talk of connected stores and digital integration, retailers may be a little confused as to where to start their search for digital adeptness. The good news is that it may not be as hard as they think through the use of RFID. RFID does two things—it allows you to manage your inventory so that you can get goods to customers faster and it also can pull consumer product intelligence in stores in order to bridge behavior. The two capabilities are powerful tools if used correctly—what’s more, they align to fundamental retail practices any brand understands today.

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