Samsung Has Us Wondering Whether Retail Can Be the New Cultural Experience
Samsung flagship immerses customers in art, design and tech while showcasing new products
Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital purchases). Instead, the massive space is intended to entertain, stimulate, and delight customers by creating shared experiences around cultural passions such as art, film, music and food, providing an interactive introduction to Samsung’s latest products.