GE’s New Content Series Spotlights the Unimagined Power of Science and Tech

GE’s New Content Series Spotlights the Unimagined Power of Science and Tech

GE relaunches its production branch by exploring idioms like 'catching lightning in a bottle'

Lauren Kirkwood
  • 22 february 2016

To introduce its reimagined creative production arm, GE released a series of three digital shorts that combine the spirit of science with an imaginative rethinking of several common idioms.

Dubbed “Unimpossible Missions,” the project from GE Theater aims to disprove cliche assumptions about the world by showcasing scientific and technological advancements from the GE Store, the brand’s name for its marketplace for research and innovation.

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