Scratch & Sniff Posters Neutralize Smelly MTA Subway Stations
Coming soon to a foul subway stop near you
According to New York City Comptroller Scott Stringer, the subway fare increased from $2 to $2.50 between 2008-2013, but cleaning staff has decreased by 48%. The equipment or track-cleaning is often broken and most of the tracks are not cleaned on schedule,” says SVA’s Angela H. Kim.
As part of the school’s themed projects Smelly Thesis, Kim decided to raise awareness around the fact that the ‘MTA raises [the] subway fair every few years, but doesn’t seem to provide better service.’
We’ve all been inside a station that reeked of garbage and strange scents at one point or another—the ‘Design x Olfaction’ collab simply points to that fact while offering a simple yet effective solution for individuals with sensitive noses.
“I posted flyers with scented stickers on the subway stations for straphangers to learn about the MTA problems by stimulating their sense of smell,” reads Kim’s promotional video.
Almost completely contradicting adjacent MTA posters which boast of ‘benefits [to] approximately 28,600 daily customers’ at a cost of $18.4 million for six stations, ‘Odor at this station’ prints detail a different story. This of course bares the questions, “why can you afford to build new stations and renovate old ones but not keep them clean?”
While the scratch and sniff stickers are an affordable alternative, the ultimate solution would of course be to clean the subway. Still, the scented papers do well to raise awareness.
“Sorry MTA, you need a better system if you want to charge $2.75 per ride. It really stinks.”