In Brief

The ephemeral photo platform is gearing up to develop Robo-Advisory technology

Looking to further its outreach and expand into other industries, Snapchat is rolling out a new feature which seeks to hone in on its maturing millennial audience ready to take its next steps via strategic investments.

Using Robo-Advisory technology, which makes algorithmic suggestions toward developing and implementing customized investment strategies, the company wants to help its fanbase save for retirement. Though other social media platforms such as Instar and Twitter are rumored to be cooking up something similar, only Snapchat has confirmed development and is therefore considered to be at the forefront of this movement.

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