How Sponsoring NASCAR Gave this Mortgage Company a Restart On Relevance
An interview with CMO of Ditech Financial on how an unlikely sponsorship changed everything
I think we can all agree that cutting through is hard these days. There are more brands than ever vying for our attention across a myriad of platforms and channels. Consumers have become extremely adept at tuning out all these messages, time-shifting to avoid TV ads and using ad blockers to avoid their digital brethren. So what’s a marketer to do, especially one wanting to reach a truly mass audience?