How Sponsoring NASCAR Gave this Mortgage Company a Restart On Relevance

How Sponsoring NASCAR Gave this Mortgage Company a Restart On Relevance

An interview with CMO of Ditech Financial on how an unlikely sponsorship changed everything

Drew Neisser, Renegade
  • 25 february 2016

I think we can all agree that cutting through is hard these days. There are more brands than ever vying for our attention across a myriad of platforms and channels. Consumers have become extremely adept at tuning out all these messages, time-shifting to avoid TV ads and using ad blockers to avoid their digital brethren. So what’s a marketer to do, especially one wanting to reach a truly mass audience?

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