A Super Bowl 50 ad that's not quite an ad offers a lesson for the indecisive

Squarespace‘s latest Super Bowl advertisement enlists the help of two all-new quirky characters from the minds of Keegan-Michael Key and Jordan Peele: Lee and Morris. These two amateur broadcasters from Atlanta wanted to provide live commentary on this year’s big game, so together they pooled their resources to set up a website on Squarespace where they can host a live broadcast. It’s called Real Talk. But Lee and Morris made one massive oversight when planning for this project: they don’t actually have the rights to talk about the game.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in