Mixed realities, snack drones and ads in your face at Super Bowl 54

Rooted in emerging technology, we paint you a picture of the potential fan experience in the near-future, from the stadium to the sofa.

Stadium Experience 2020

Super Bowl 54 kicks off in an hour. While you’re brushing your teeth, you ask your smart mirror which traffic route is better: road or sky.

“The passenger drone airspace below 500 feet is at capacity until 9 pm.”

You opt for driverless public transportation.

“DOMINO’S PIZZA HAS A MESSAGE FOR—”

“Alexa, stop.”

The mirror hums to a silence.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in