Mixed realities, snack drones and ads in your face at Super Bowl 54
Rooted in emerging technology, we paint you a picture of the potential fan experience in the near-future, from the stadium to the sofa.
Stadium Experience 2020
Super Bowl 54 kicks off in an hour. While you’re brushing your teeth, you ask your smart mirror which traffic route is better: road or sky.
“The passenger drone airspace below 500 feet is at capacity until 9 pm.”
You opt for driverless public transportation.
“DOMINO’S PIZZA HAS A MESSAGE FOR—”
The mirror hums to a silence.
You walk down the block to the driverless shuttle route, tap your phone on the farebox and head to the stadium.
A humanoid robot, Pepper, greets you at the stadium entrance, scans your ticket with its eyes and a ‘Welcome to the Super Bowl!’ emblazons the screen on its belly.
“Welcome!” It slowly twists its body and motions its hand to the left. “Your seat is that way, approximately 50 feet.”
Settled into your seat, you open up your Seamless app and order a hot dog, nachos and soda. That should be under five pounds. A few minutes later, a stadium snack drone whirs above your head.
The overwhelming sound of snack drones whirring and Peppers greeting fans prompts you to stick in your Here Active Listening System earbuds, blocking out anything without a heartbeat. That’s better.
T minus 10 minutes until game time. You slip on your black-rimmed HoloLens to watch some augmented reality Super Bowl ads overlay the field in the meantime. Scanning from goalpost to goalpost, Marriott, Budweiser, Pepsi, and Amazon hog the field, flashy AR ads fighting for the fans’ attention at every glance. You can’t look away.
T minus one minute until game time. Players rush the field in their flashy new helmets which deform upon impact and, if a concussion is detected, will send an alert to the trainer’s Microsoft Surface tablet.
Now that the AR app JumboVision overlays the score and time remaining in your field of vision at all times, the Jumbotron itself has transformed into a s*** talking screen, crowdsourcing stadium smack in big-ass LED lights.
At halftime, the players slowly saunter around the field. Focusing your gaze on any individual player brings up their stats and a personal message for their fans, while hovering a few feet above them are fans’ tweets popping up in real time.
You take off your HoloLens, sit back, and watch the players parade around an empty field, a sea of AR glasses bobbing up, down, left, right. What a time.
Home Theater 2020
Your LED lightbulbs slowly dim on while your speaker comes to life. The all-robot band Three DARPAs Down blasts through your bedroom. It’s time to get ready for Super Bowl 54.
You brush your teeth and ask your smart mirror to text your friends to tune in in ten. Messages pop up over your reflection.
“See you soon.”
“Charging up my Oculus now.”
“*virtual reality headset emoji* *thumbs up emoji* *football emoji* *nachos emoji*”
Settled into your swivel loveseat, you slip on your HTC Vive headset and sign into your virtual luxury sporting box. With Super Bowl 54 tickets averaging at $10,000 this year, a $100 virtual box seemed like a steal.
“Welcome to the Super Bowl!”
T minus 10 minutes until game time and your friends’ virtual avatars begin to pop up in your range of view, ‘crying happy face emoji’ hovering above their heads indicating their unbridled excitement for the game. You respond by clapping your hands over your head IRL, which translates to an applauding avatar IVL (in virtual life) thanks to your sensor and motor-laden gloves. You reach out to your friend for a virtual high-five, actuator motors vibrating in your palm to indicate her enthusiastic acceptance. Picking up those good vibrations.
T minus five minutes until kick off. You turn on Chaperone Mode, mosey on over to the kitchen and grab some snacks, slipping them into your chair’s designated snack pocket, a design intended to prevent snacks from zipping off into the living room while you are swiftly swiveling around to track the players on the field.
T minus one minute until the game. You are now standing on the field next to the players, visually within arms-reach, clicking on the players for pop-up stats and messages from them to the fans.
“DOMINO’S PIZZA HAS A MESSAGE FOR—”
You quickly ‘X’ out of the ad, wishing you’d paid the $25 extra for an ad-free live game. What a time.
Disclaimer: Super Bowl 54 will actually just involve robot athletes because humanoids can’t get concussions.