The measurements of Super Bowl 50 success have changed
Everyone is looking for that strategy touchdown—especially where Super Bowl 50 is concerned. When it comes down to it, if you work in branding, advertising or a planning team, you need to figure out how to get a leg up when it comes to making the game work for you. The new wave of participation is about engaging in authentic discussions about your product or service. To remain relevant, your communications team needs to stay agile and quick on its feet.
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