The measurements of Super Bowl 50 success have changed

Everyone is looking for that strategy touchdown—especially where Super Bowl 50 is concerned. When it comes down to it, if you work in branding, advertising or a planning team, you need to figure out how to get a leg up when it comes to making the game work for you. The new wave of participation is about engaging in authentic discussions about your product or service. To remain relevant, your communications team needs to stay agile and quick on its feet.

So what can provide you an advantage? With some of the tools listed here, you can take advantage of moments like the Super Bowl 50 in which a good chunk of the world will be focused on the same focal point.

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