Target Nears Universality with Gender-Neutral Kids’ Furniture

Target Nears Universality with Gender-Neutral Kids’ Furniture

Home collection geared for both girls and boys includes over 1,200 pieces

Emma Hutchings
  • 9 february 2016

Target is launching a gender-neutral home collection for children, extending its efforts to create genderless products and signage for stores. After guests pointed out that suggesting products by gender in certain departments was unnecessary, the company started identifying areas where they could phase out gender-based signage, such as bedding and toys. With Pillowfort, they wanted to develop a new collection that would be universal.

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