This Supermarket Wants to Set You Up On a Blind Date

This Supermarket Wants to Set You Up On a Blind Date
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Couples were matched based on the contents of their grocery basket for a V-Day campaign

Emma Hutchings
  • 11 february 2016

Supermarket chain Tesco decided to help people looking for love this Valentine’s Day with a campaign that matched couples based on what they bought from its store. For ‘Basket Dating,’ Tesco invited 32 single shoppers to take part in a social experiment at its Extra store in Hemel Hempstead in the UK.

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