Emotion Tracking Could Change How Hollywood Makes Movies

Emotion Tracking Could Change How Hollywood Makes Movies
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Lightwave measured how audience members reacted to the emotional intensity of Golden Globe Best Picture Winner, The Revenant, using real-time biometric data

Rob Kleiman
  • 29 february 2016

Seeing films and stories on the silver screen allows us to witness and experience gripping and harrowing tales of survival and triumph. They allow us to experience wild highs and lows that we as modern day city dwellers would never actually experience. Then when the story is finished, the popcorn is eaten, the cinematic connection is forgotten. Soon after watching a film, a viewer quickly gets emotionally further away from how they felt while watching. That’s the problem with the current moviegoing experience; filmmakers have no way to get real data or evidence supporting how viewers actually felt during a movie.

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