How Touchable, Shoppable Videos are Changing the Advertising Narrative
We spoke with Cinematique's co-founders on progressing the medium of video
Pioneering the ‘experiential video,’ movement, that is, touchable video beyond the linkable overlays native to YouTube, Cinematique is looking to create an experience that’s involving yet unobtrusive.
Envisioning a world where viewers can further explore the content seen in a video simply by clicking on it, the company has just launched its editor platform which will allow creators to weave these experiences into their creations.
Co-founder Kyle Heller opened our discussion on Cinematique’s vision by detailing its origins: