Finding a Better Alternative for the Much-Debated Uber Rebrand

Finding a Better Alternative for the Much-Debated Uber Rebrand
Automotive

400 designers try their hand at an improved logo for the ride share service

Jennifer Passas
  • 18 february 2016

Uber‘s recent unveiling of its rebrand went over like a lead balloon; the logo was chewed up and ripped apart by critics within hours of its public release. Perhaps inspired by the myriad posts and articles that had titles such as “Uber has a new logo, and a lot of people really, really don’t like it” and “Why everyone hates Uber’s New logo,” DesignCrowd, a crowdsourcing site held a competition asking designers to redesign the Uber logo in a way people might actually enjoy.

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