Understanding Human Truths and Perceptions Are At the Core of Branding

Understanding Human Truths and Perceptions Are At the Core of Branding
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SVA alum Jui Khopkar on designing a better world

Bogar Alonso
  • 8 february 2016

Following interviews with Quill co-founder Thomas Calabrese, trends analyst Maxine Gurevich, strategic designer Gena Cuba and associate strategist Graham McMullin, PSFK’s series highlighting alumni of the School of Visual Arts (SVA) Masters in Branding Program continues with Jui Khopkar, Associate Planner at TBWA Worldwide, who once dreamt of politics but who still feels able to more than adequately serve the world’s changing needs through design strategy and branding.

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