Understanding Human Truths and Perceptions Are At the Core of Branding
SVA alum Jui Khopkar on designing a better world
Following interviews with Quill co-founder Thomas Calabrese, trends analyst Maxine Gurevich, strategic designer Gena Cuba and associate strategist Graham McMullin, PSFK’s series highlighting alumni of the School of Visual Arts (SVA) Masters in Branding Program continues with Jui Khopkar, Associate Planner at TBWA Worldwide, who once dreamt of politics but who still feels able to more than adequately serve the world’s changing needs through design strategy and branding.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results