menu

With 360-Degree Livestreams, We’re All VIPs for Virtually Free

With 360-Degree Livestreams, We’re All VIPs for Virtually Free
Fashion

My New York Fashion Week look this year was 'mouth agape, cardboard on my face'

Melanie Ehrenkranz
  • 17 february 2016

Coach teamed up with Google to stream a 360-degree version of its runway show at New York Fashion Week this year, so I entered the low-maintenance void. I downloaded the Coach app, slipped my phone into the Coach-branded Google Cardboard and slapped the headset onto my face come catwalk time. At the 4 PM start time, I was behind-the-scenes before the show kicked off.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.