Virtual Reality Pioneers Are Writing the Rules As They Go

Virtual Reality Pioneers Are Writing the Rules As They Go
technology

The New York Times, Google, and GE talk trailblazing in a new medium

Melanie Ehrenkranz
  • 25 february 2016

The evolution of content consumption: someone steals Google Cardboard from a stoop but leaves a perfectly intact The New York Times Sunday paper behind. Paper beats rock but Cardboard beats paper.

The above anecdote came from principal filmmaker for VR at Google Jessica Brillhart during Social Media Week’s panel, “Leveraging Creativity, Technology, Culture: Reality through VR-tinted goggles.” Joined by Director of Global Content and Programming at GE Katrina Craigwell, Associate Editor at The New York Times Sam Dolnick, Co-founder of Giant Spoon Trevor Guthrie, Executive Producer of New York Times’ T Brand Studio Sydney Levin and moderated by CRO of New York Times Meredith Kopit Levien, the panel made one thing about the future of virtual reality clear:

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