Why Is Target Suddenly Getting Into SoulCycle?
An unlikely pair of big names team up for the sake of sweatsuit swag
Since 2006, SoulCycle has continually grown in popularity and expanded its reach. Now, fitness fanatics in cities like Miami, Chicago and Los Angeles can get their fix of blood-pumping, fast-paced indoor cycling.
Now, the company has teamed up with Target to offer a selection of clothing items that prepare cyclists for a successful workout. Gabby Etrog Cohen, SVP of Public Relations and Brand Strategy at SoulCycle, explained more about the partnership in an email:
“SoulCycle is partnering with Target to bring SoulCycle to more people across the United States and help them find joy in movement. We want to bring a unique lifestyle experience to people across the country to help energize them in the New Year. Exercise should be fun and something people look forward to and together; SoulCycle and Target are bringing Soul’s unique joyful exercise experience to riders across the United States.”